Case study · Construction company
Full rebuild: landing page for B&E Baukonzept
B&E Baukonzept needed a new website built from scratch. The goal was a professional first contact, clear presentation of construction services, and a contact-strong page structure for qualified inquiries.
View live site 99 Lighthouse Performance (mobile)
1.8 s Largest Contentful Paint
96 Accessibility (Lighthouse)
99 Performance 96 A11y 100 Best Practices 99 SEO
LCP 1,8 s · CLS 0 · FCP 1,1 s · SI 1,4 s
PageSpeed Insights, mobile (lab data)
What changed
ProblemMeasureResult
No reliable web foundation for first contact Greenfield site with new branding and clear page logic Professional presence from launch, live at be-baukonzept.de
Services and trust hard to grasp at a glance Structured service pages with direct inquiry CTAs Less friction from first visit to contact
Mobile first contact without performance focus Mobile-first build with Astro and technical SEO basics Lighthouse Performance 99 (mobile), LCP 1.8s, Speed Index 1.4s
Starting point
- There was no reliable web foundation that communicated services and positioning clearly.
- The construction company needed a presence that builds trust and works strongly on mobile.
- Inquiries should be guided through clear CTA paths and understandable page logic.
Approach
- Full rebuild as a multi-page landing/marketing structure.
- New branding including logo, visual guidelines, and aligned content hierarchy.
- Service pages with clear guidance, strong trust signals, and direct contact focus.
- Technically lean build for good load times and a solid SEO foundation.
Outcome
- Clear, professional brand presence for first contact with potential customers.
- Much clearer service presentation with less friction before inquiry.
- Lighthouse Performance 99 (mobile), LCP 1.8s, and Speed Index 1.4s — fast delivery from launch.
AstroBrandingLanding PageUI/UXTechnical SEO